Starfathom Ads Manager
An in-house tool by STEFANCHO LABS · Last updated: 23 July 2026
Starfathom Ads Manager is the internal tool we use to advertise our own mobile apps. It is a command-line tool and reporting dashboard, built and operated by STEFANCHO LABS, the studio that publishes apps under the Starfathom name.
What it does
The tool manages Google Ads app install campaigns for the apps we publish. Specifically, it:
- creates and updates app install campaigns and their budgets;
- manages ad groups and the image, text, and video assets attached to each ad;
- adjusts budgets, bids, and targeting based on measured performance;
- pulls performance reports into a dashboard we read ourselves, mainly cost per install and post-install retention.
What data it accesses, and why
The tool signs in with a Google Account that we own, and uses the Google Ads API to read and write the campaign, budget, and performance data belonging to our own Google Ads account. It needs that access because managing campaigns and reading their results is the entire purpose of the tool. Doing it by hand in the Google Ads web interface does not scale across the number of apps we publish.
It does not read Gmail, Drive, Calendar, contacts, or any other Google service, and it does not touch data belonging to anyone outside the studio. It stores no personal information about any third party. See the Starfathom privacy policy for how we handle data generally.
Who can use it
Only us. STEFANCHO LABS is a one-person studio and the operator of this tool is its sole user. The tool is not distributed, sold, licensed, or offered as a service, and there is nothing here to sign up for. We do not manage Google Ads accounts on behalf of any other person or company.
Contact
Questions about this tool go to [email protected].